Show some Yaad Luv!

 Explore and Support Yaad Communities

Show some Yaad Luv!

 Explore and Support Yaad Communities

Show some Yaad Luv!

 Explore and Support Yaad Communities

Show some Yaad Luv!

 Explore and Support Yaad Communities

What is Community-Based Tourism?

What is Community-Based Tourism?

What is Community-Based Tourism?

More than just tourism, it’s a way for Jamaicans to take the lead in showcasing our culture, heritage, and natural beauty.

People wave hello
People wave hello
People wave hello
People wave hello

Picture this: A warm smile greeting you in a small community, the aroma of jerk chicken on a street corner, and the sound of local music filling the air.

It’s a way to explore Jamaica that’s personal and unforgettable. It’s tourism led by Jamaicans, where every visit supports families, creates jobs, preserves traditions, and uplifts our island’s beauty. When you choose Yaad Luv, you’re not just visiting; You’re becoming part of the story.

Let’s embrace, support, and grow wi yaad.

Why Choose Community-Based Tourism?

Why Choose Community-Based Tourism?

Why Choose Community-Based Tourism?

Jamaicans Supporting Jamaicans

Jamaicans Supporting Jamaicans

Join the movement that preserves our heritage, creates jobs, and celebrates local Jamaica.

1

Explore Local Jamaica

When you visit a Yaad Luv enterprise, you’re guided by locals who know the stories, the secret spots, and the traditions that make their communities unique.

Mountains and river

1

Explore Local Jamaica

When you visit a Yaad Luv enterprise, you’re guided by locals who know the stories, the secret spots, and the traditions that make their communities unique.

Mountains and river

1

Explore Local Jamaica

When you visit a Yaad Luv enterprise, you’re guided by locals who know the stories, the secret spots, and the traditions that make their communities unique.

Mountains and river

1

Explore Local Jamaica

When you visit a Yaad Luv enterprise, you’re guided by locals who know the stories, the secret spots, and the traditions that make their communities unique.

Mountains and river

2

Create Lasting Memories

Ever had a bonfire under the stars with locals? Or tasted the best home-cooked ackee and saltfish from Miss Marva’s kitchen? Community-based tourism is your chance to experience these moments and more.

People wave hello

2

Create Lasting Memories

Ever had a bonfire under the stars with locals? Or tasted the best home-cooked ackee and saltfish from Miss Marva’s kitchen? Community-based tourism is your chance to experience these moments and more.

People wave hello

2

Create Lasting Memories

Ever had a bonfire under the stars with locals? Or tasted the best home-cooked ackee and saltfish from Miss Marva’s kitchen? Community-based tourism is your chance to experience these moments and more.

People wave hello

2

Create Lasting Memories

Ever had a bonfire under the stars with locals? Or tasted the best home-cooked ackee and saltfish from Miss Marva’s kitchen? Community-based tourism is your chance to experience these moments and more.

People wave hello

3

Tourism That Gives Back

Every trip you take helps preserve Jamaica’s heritage, create jobs, and strengthen communities. It’s travel with purpose—And it feels amazing.

Sea ​​beach and vacationers

3

Tourism That Gives Back

Every trip you take helps preserve Jamaica’s heritage, create jobs, and strengthen communities. It’s travel with purpose—And it feels amazing.

Sea ​​beach and vacationers

3

Tourism That Gives Back

Every trip you take helps preserve Jamaica’s heritage, create jobs, and strengthen communities. It’s travel with purpose—And it feels amazing.

Sea ​​beach and vacationers

3

Tourism That Gives Back

Every trip you take helps preserve Jamaica’s heritage, create jobs, and strengthen communities. It’s travel with purpose—And it feels amazing.

Sea ​​beach and vacationers

Connect with Jamaica’s Community-Based Tourism Enterprises

Filters

Westmoreland

Cindy's Farms

A 22-acre family-operated pineapple farm in Westmoreland.

Farm

Manchester

Maidstone Museum

A museum preserving local history, culture, and artifacts.

Attraction

St. James

Montego Bay Craft Market

A market selling local crafts, artwork, and souvenirs.

Market/Goods

St. Catherine

New Forum Fishing Village

A fishing village where local fishermen trade their catch and contribute to the economy.

Marine/Fishing

Hanover

Lucea Heritage Tour

A heritage tour showcasing historical sites, colonial architecture, and culture.

Heritage Tour

Portland

Old Tavern Coffee Estate

A coffee estate producing high-quality Jamaican Blue Mountain Coffee.

Farm

St. Mary

Sivrond Farms

A recreational facility for all to enjoy.

Farm

St. Mary

Scotts Hall

A historic Maroon village in St. Mary preserving Maroon culture, including music, dance, and governance.

Maroon Community

Portland

Portland Art Gallery AFFIL: Boundbrook CDC

An art gallery in Portland showcasing local artists and supporting the arts scene.

Heritage Tour

Westmoreland

Roaring River CDC

A Community Development Council in Roaring River focused on local development and tourism.

Community

Hanover

Seven Rivers Attraction

A quality agri-tourism park in Hanover offering farming, kayaking, fishing, zip-lining, and camping activities.

Attraction

St. Andrew

Pretty Close

A charming riverside kitchen and dining spot in Gordon Town.

Culinary

St. Andrew

Holywell Recreational Park

A national park offering hiking, camping, and cultural events.

Attraction

Portland

Comfort Castle

A small village in the Blue Mountains known for its scenic beauty and hiking trails.

Community

Hanover

Dolphin Head Hiking Trail

A scenic hiking trail in the Dolphin Head Mountains, showcasing lush vegetation and wildlife.

Attraction

Portland

Moore Town

A Maroon settlement preserving traditional culture and governance.

Maroon Community

St. Andrew

Ket’s Lifestyle

Jamaica's only certified urban organic farm.

Farm

St. James

Reggae Walk of Fame

An attraction celebrating Jamaica's reggae heritage with exhibits and memorabilia.

Attraction

Kingston

Kingston Creative Art Walk

Partners with artists and community groups to create ArtWalks in four Downtown Kingston neighborhoods, celebrating local culture.

Heritage Tour

Trelawny

Rio Bueno

A historic village in Trelawny known for its scenic harbor, colonial architecture, and water sports.

Community

Connect with Jamaica’s Community-Based Tourism Enterprises

Filters

Westmoreland

Cindy's Farms

A 22-acre family-operated pineapple farm in Westmoreland.

Farm

Manchester

Maidstone Museum

A museum preserving local history, culture, and artifacts.

Attraction

St. James

Montego Bay Craft Market

A market selling local crafts, artwork, and souvenirs.

Market/Goods

St. Catherine

New Forum Fishing Village

A fishing village where local fishermen trade their catch and contribute to the economy.

Marine/Fishing

Hanover

Lucea Heritage Tour

A heritage tour showcasing historical sites, colonial architecture, and culture.

Heritage Tour

Portland

Old Tavern Coffee Estate

A coffee estate producing high-quality Jamaican Blue Mountain Coffee.

Farm

St. Mary

Sivrond Farms

A recreational facility for all to enjoy.

Farm

St. Mary

Scotts Hall

A historic Maroon village in St. Mary preserving Maroon culture, including music, dance, and governance.

Maroon Community

Portland

Portland Art Gallery AFFIL: Boundbrook CDC

An art gallery in Portland showcasing local artists and supporting the arts scene.

Heritage Tour

Westmoreland

Roaring River CDC

A Community Development Council in Roaring River focused on local development and tourism.

Community

Hanover

Seven Rivers Attraction

A quality agri-tourism park in Hanover offering farming, kayaking, fishing, zip-lining, and camping activities.

Attraction

St. Andrew

Pretty Close

A charming riverside kitchen and dining spot in Gordon Town.

Culinary

St. Andrew

Holywell Recreational Park

A national park offering hiking, camping, and cultural events.

Attraction

Portland

Comfort Castle

A small village in the Blue Mountains known for its scenic beauty and hiking trails.

Community

Hanover

Dolphin Head Hiking Trail

A scenic hiking trail in the Dolphin Head Mountains, showcasing lush vegetation and wildlife.

Attraction

Portland

Moore Town

A Maroon settlement preserving traditional culture and governance.

Maroon Community

St. Andrew

Ket’s Lifestyle

Jamaica's only certified urban organic farm.

Farm

St. James

Reggae Walk of Fame

An attraction celebrating Jamaica's reggae heritage with exhibits and memorabilia.

Attraction

Kingston

Kingston Creative Art Walk

Partners with artists and community groups to create ArtWalks in four Downtown Kingston neighborhoods, celebrating local culture.

Heritage Tour

Trelawny

Rio Bueno

A historic village in Trelawny known for its scenic harbor, colonial architecture, and water sports.

Community

Connect with Jamaica’s Community-Based Tourism Enterprises

Filters

Westmoreland

Cindy's Farms

A 22-acre family-operated pineapple farm in Westmoreland.

Farm

Manchester

Maidstone Museum

A museum preserving local history, culture, and artifacts.

Attraction

St. James

Montego Bay Craft Market

A market selling local crafts, artwork, and souvenirs.

Market/Goods

St. Catherine

New Forum Fishing Village

A fishing village where local fishermen trade their catch and contribute to the economy.

Marine/Fishing

Hanover

Lucea Heritage Tour

A heritage tour showcasing historical sites, colonial architecture, and culture.

Heritage Tour

Portland

Old Tavern Coffee Estate

A coffee estate producing high-quality Jamaican Blue Mountain Coffee.

Farm

St. Mary

Sivrond Farms

A recreational facility for all to enjoy.

Farm

St. Mary

Scotts Hall

A historic Maroon village in St. Mary preserving Maroon culture, including music, dance, and governance.

Maroon Community

Portland

Portland Art Gallery AFFIL: Boundbrook CDC

An art gallery in Portland showcasing local artists and supporting the arts scene.

Heritage Tour

Westmoreland

Roaring River CDC

A Community Development Council in Roaring River focused on local development and tourism.

Community

Hanover

Seven Rivers Attraction

A quality agri-tourism park in Hanover offering farming, kayaking, fishing, zip-lining, and camping activities.

Attraction

St. Andrew

Pretty Close

A charming riverside kitchen and dining spot in Gordon Town.

Culinary

St. Andrew

Holywell Recreational Park

A national park offering hiking, camping, and cultural events.

Attraction

Portland

Comfort Castle

A small village in the Blue Mountains known for its scenic beauty and hiking trails.

Community

Hanover

Dolphin Head Hiking Trail

A scenic hiking trail in the Dolphin Head Mountains, showcasing lush vegetation and wildlife.

Attraction

Portland

Moore Town

A Maroon settlement preserving traditional culture and governance.

Maroon Community

St. Andrew

Ket’s Lifestyle

Jamaica's only certified urban organic farm.

Farm

St. James

Reggae Walk of Fame

An attraction celebrating Jamaica's reggae heritage with exhibits and memorabilia.

Attraction

Kingston

Kingston Creative Art Walk

Partners with artists and community groups to create ArtWalks in four Downtown Kingston neighborhoods, celebrating local culture.

Heritage Tour

Trelawny

Rio Bueno

A historic village in Trelawny known for its scenic harbor, colonial architecture, and water sports.

Community

Connect with Jamaica’s Community-Based Tourism Enterprises

Filters

Westmoreland

Cindy's Farms

A 22-acre family-operated pineapple farm in Westmoreland.

Farm

Manchester

Maidstone Museum

A museum preserving local history, culture, and artifacts.

Attraction

St. James

Montego Bay Craft Market

A market selling local crafts, artwork, and souvenirs.

Market/Goods

St. Catherine

New Forum Fishing Village

A fishing village where local fishermen trade their catch and contribute to the economy.

Marine/Fishing

Hanover

Lucea Heritage Tour

A heritage tour showcasing historical sites, colonial architecture, and culture.

Heritage Tour

Portland

Old Tavern Coffee Estate

A coffee estate producing high-quality Jamaican Blue Mountain Coffee.

Farm

St. Mary

Sivrond Farms

A recreational facility for all to enjoy.

Farm

St. Mary

Scotts Hall

A historic Maroon village in St. Mary preserving Maroon culture, including music, dance, and governance.

Maroon Community

Portland

Portland Art Gallery AFFIL: Boundbrook CDC

An art gallery in Portland showcasing local artists and supporting the arts scene.

Heritage Tour

Westmoreland

Roaring River CDC

A Community Development Council in Roaring River focused on local development and tourism.

Community

Hanover

Seven Rivers Attraction

A quality agri-tourism park in Hanover offering farming, kayaking, fishing, zip-lining, and camping activities.

Attraction

St. Andrew

Pretty Close

A charming riverside kitchen and dining spot in Gordon Town.

Culinary

St. Andrew

Holywell Recreational Park

A national park offering hiking, camping, and cultural events.

Attraction

Portland

Comfort Castle

A small village in the Blue Mountains known for its scenic beauty and hiking trails.

Community

Hanover

Dolphin Head Hiking Trail

A scenic hiking trail in the Dolphin Head Mountains, showcasing lush vegetation and wildlife.

Attraction

Portland

Moore Town

A Maroon settlement preserving traditional culture and governance.

Maroon Community

St. Andrew

Ket’s Lifestyle

Jamaica's only certified urban organic farm.

Farm

St. James

Reggae Walk of Fame

An attraction celebrating Jamaica's reggae heritage with exhibits and memorabilia.

Attraction

Kingston

Kingston Creative Art Walk

Partners with artists and community groups to create ArtWalks in four Downtown Kingston neighborhoods, celebrating local culture.

Heritage Tour

Trelawny

Rio Bueno

A historic village in Trelawny known for its scenic harbor, colonial architecture, and water sports.

Community

Get Involved

Get Involved

Get Involved

How to Support Community-Based Tourism in Jamaica

Whether you’re exploring the beauty of our island, creating something new to celebrate Jamaica, or teaming up with others to make a difference, engaging with community-based tourism is the way to show love and leave a lasting impact. Choose how you’ll get involved today and let’s build a stronger Jamaica together!

Whether you’re exploring the beauty of our island, creating something new to celebrate Jamaica, or teaming up with others to make a difference, engaging with community-based tourism is the way to show love and leave a lasting impact. Choose how you’ll get involved today and let’s build a stronger Jamaica together!

Travel Local and See Yaad

Visit local tourism enterprises in your community and neighbouring ones.

Travel Local and See Yaad

Visit local tourism enterprises in your community and neighbouring ones.

Travel Local and See Yaad

Visit local tourism enterprises in your community and neighbouring ones.

Travel Local and See Yaad

Visit local tourism enterprises in your community and neighbouring ones.

Start Yuh Own Venture

 Launch initiatives that celebrate and preserve Jamaican heritage.

Start Yuh Own Venture

 Launch initiatives that celebrate and preserve Jamaican heritage.

Start Yuh Own Venture

 Launch initiatives that celebrate and preserve Jamaican heritage.

Start Yuh Own Venture

 Launch initiatives that celebrate and preserve Jamaican heritage.

Team Up Fi Build Yaad

Team up with local tourism enterprises to drive growth and expand opportunities.

Team Up Fi Build Yaad

Team up with local tourism enterprises to drive growth and expand opportunities.

Team Up Fi Build Yaad

Team up with local tourism enterprises to drive growth and expand opportunities.

Team Up Fi Build Yaad

Team up with local tourism enterprises to drive growth and expand opportunities.

This initiative is part of the Second Rural Economic Development Initiative (REDI II), led by the Jamaica Social Investment Fund (JSIF), funded by the Government of Jamaica and the World Bank, in collaboration with Trove Tourism Development Advisors.

Contact

Contact

Contact

Get in Touch

Connect With Us

Share your details to receive guidance on starting your own community-based tourism venture or partnering with existing initiatives.

Share your details to receive guidance on starting your own community-based tourism venture or partnering with existing initiatives.